An independent read on beauty & longevity spending
From sunscreen to Botox to surgery, we grade the evidence on all of it — then sequence a plan around your budget and your timeline. Not a shopping list built by whoever paid for the placement.
The process
Named down to the specific concern, not just the category — aesthetics and longevity, short-term and long-term.
What you can spend once, and what you can commit monthly. They're not the same number.
Surgery, needles, downtime — what's off the table stays off the table. Always.
Ranked by evidence and cost, sequenced against your timeline — not a generic list.
A sample reading
The single highest-ROI item in most plans — and nobody profits from telling you that.
Decades of trial data behind it. Cheap, boring, effective.
Strong, consistent evidence for its specific use — expression lines. Well-established safety profile.
Solid published data, but needs multiple sessions and months to show full effect — budget and timeline matter here.
Good evidence for texture and pigmentation. Results build across a series, not one visit.
The longest-lasting correction for significant sagging — also the highest cost and commitment, so it's sequenced last, not first.
Modest human evidence, mostly short trials. Reasonable once the A-grades are already covered — not before.
Plausible mechanism, minimal human outcome data. Expensive way to test a theory.
An example plan
Turning 40, not chasing an event — just trying to hold off the clock as long as possible. Open to surgery eventually (a bleph, a neck lift) but want to delay it as long as reasonably possible. Budget: $15,000 a year.
The baseline extends the runway; the laser targets sun damage directly — both well short of surgery.
Doing most of the actual work of pushing surgery further out.
Moved up only once maintenance alone stops being enough — not on a fixed schedule.
The standard
Your injector suggests injectables. Your surgeon suggests surgery. We compare all of it.
We take no money from the brands or providers we grade.
If the evidence is weak, we say so — even for the popular stuff.
We never recommend past what you've ruled out.
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